The new breed of bloggers don’t get it. I see a lot of new blogs emerging, mostly from big companies where blogging is becoming a marketing strategy, with an initial blogging asking “what do you want to see in my blog?”. DUH! People won’t come to your blog if you write what they want. And having your blog on the aggregated page of your company doesn’t automatically mean you have something to say to us. It just means you started a blog. Think of something. If you’re not a writer, then don’t start a blog. Or do some research. Actually read a few blogs of your colleagues. Or from your competitors. Or some personal blogs. Then decide what to write, but don’t ask. Scoble doesn’t ask, he just does, and we all like it.
Mar 152005